Creativity Corner Inspirational People

Shining a Light on at {mine}

June 1, 2015

Happy new week. Happy 1st June and hello summer. Today I would like to shine a light on at {mine}, a London based platform and online community for home, design and interiors lovers.

Founded by Ia Bergman and Helena Benelbas, the mission is to have an online community where we can show parts of our abodes, share the content and source, peek into other community member’s homes and interact with like-minded folks. What’s refreshing is that it’s for ‘real’ people with ‘real’ homes.

at{mine} launched in private beta in 2014 and I have been a member since practically the beginning. There have been many changes along the way but spring saw the launch of the updated website. The new site has far greater functionality. For example, there’s a sleek overview of all available categories so you can select what is of interest to you.

shining a light on at {mine} | colourliving

So how does it work? Well, you set up your account, upload pictures, tag products in your pictures and simultaneously link to the source. You choose the category it’s under and do a little story telling. Boom, then it goes live. Like with any community, do look around, do like other member’s pictures, comment on them and do follow the ones that inspire you. (making a mental note to myself to be more active in the community).  There’s also a feature for you to add items you’ve seen and might want to your own wish list. It can really become a one-stop gap for all your interior desires and needs.

shining a light on at {mine} | colourliving
at {Tina Bernstein} | detail of my profile page, showing some of my uploaded pictures

Like with any good online platform that wants to succeed in this digital age, at{mine}’s interface is user friendly and stylish. It’s easy to navigate and best of all they’re now fully mobile friendly so you can upload photos and interact with the online community from wherever you are.

shining a light on at {mine} | colourliving
Left: detail of my profile page | Right: a vignette in my living room

I really enjoy popping in, uploading a new photo and looking around for inspiration from my fellow members.

shining a light on at {mine} | colourliving
A vignette in my living room

So if you’re an interior design blogger, an interior designer or simply in love with design and your home, this platform is for you.  Or maybe you are a brand that would like to interact with this community, so why not join?

I have it on good authority that at{mine} is to publicly launch in early June. You can join right now while still in beta and familiarise yourself with the platform before the launch rush. The good people of at{mine} kindly gave me a special invite code for my readers.

See you in there!

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  • Reply Igor June 1, 2015 at 9:14 am

    What a great review, Tina! As you know I am a beta member and fan of at{mine} from the very first minute and I am absolutely positive that this interiors community will take off big time once it’s launched publicly. Thank you for this great write-up my friend!

    • Reply tina June 7, 2015 at 4:05 pm

      I believe that I first heard about at{mine} via your blog and I begged you to give me a code:-))
      I’m sure it will be an instant success.

  • Reply Holly June 1, 2015 at 6:24 pm

    Nice Tina. I have to be better with my {at mine}, now that we have our own place to live and that new chair 😉 Gotta get my camera out.


    • Reply tina June 7, 2015 at 4:05 pm

      Yes, I’, expecting to see more of you in the community and unveil THAT CHAIR to the world:-)) xx

  • Reply Alison Sye June 2, 2015 at 6:47 pm

    It is very slick and enjoyable to look at. Have a feeling it will really take off.

    • Reply tina June 7, 2015 at 4:05 pm

      Very slick and easy to navigate too. x

  • Reply Anya Jensen June 2, 2015 at 9:05 pm

    I like at mine too – great platform and nice to see how ‘real people’ live 🙂

    A xx

    • Reply tina June 7, 2015 at 4:07 pm

      Yes, you’re right. Best part is to see how ‘real’ people live… that’s so refreshing after we’ve all drooled over interior magazines
      for years and years which can sometimes transmit the unattainable lifestyle. xx

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