Creativity Corner Inspirational People

hemingway design – home london

January 17, 2013

On tuesday i popped into home-london at earls court. In it’s second year, it’s definitely gearing towards becoming the uk’s best trade event for homewares and accessories.

Unlike many exhibitions in the uk, this one reminds me much more of the excellent design exhibitions we have in europe. It certainly was a triumph!

As soon as i left my vespa gear in the cloakroom, i was greeted by what must have been the biggest stand of the show – hemingwaydesign.
House of hemingway consisted of a series of rooms in a replica pop-up bungalow. It is the first time the design house showed all the various elements that make up their extensive interior ranges, which include: wallpaper and tiles, rubber flooring, wall murals, paint furniture, kitchen accessories and rugs. Mid-century modern design is a major source of influence which runs through many of the design aesthetics.

I’ve been following wayne hemingway and his wife and business partner geraldine ever since they started the iconic red or dead fashion label. Have a quick read, if you can, it is an inspiring story. I also follow their urban design projects and generally have always admired their energy and ability to re-invent and rejuvenate. Their business ethics include working with charities, social design and regeneration projects. One of my favourite projects of theirs was kioskiosk, a prototype, affordable, contemporary retail space that was part of the design museum’s super contemporary exhibition in 2009.

Back to the present! Once again, they have their fingers on the pulse and have teamed up with a number of companies to bring us some very cool 21st century living products. An important factor for the hemingways is that most of their work is manufactured in the uk, with a good percentage coming from north east cheshire!

It was a pleasure to briefly meet wayne at the stand (hope lunch was ok:-)


Jack hemingway, part of the business and utterly charming, was very kind to talk me through the various aspects and collaborations with their british licensees.


Collaborating with surface view, i was really impressed with the quality of these wall murals, blinds and canvases. Their print quality was superb and the texture made it almost 3-dimensional, something I often miss in digital printing.


This lady of the orient was by far my favourite image. I was fascinated by the grand scale and the the fact you can customise it to any size (at scale). Immediately i had visions of having this in my bedroom on the back wall.

Hemingway Design sign

Balinese girl



The wallpaper below is part of the vintage collection in collaboration with graham and brown.



More surface view blind designs and canvases.



Pop bottles black wall mural


Funky tiles….


I particularly liked this playful take on flooring. This is comfortable concrete for milliken.


ShackUp – was established in 2005 by hemingway design to bring multifunctional, joyous thinking to our back yards.



Here you have just a small collection that was on offer. The light made it quite difficult to photograph. I hope you have enjoyed a snippet of the hemingway design story.

London is bathing in sunshine today, albeit rather chilly. Wherever you are, have a great weekend and I’ll see you on monday!


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  • Reply Ingrid January 17, 2013 at 9:22 pm

    Tina, I like the idea of bringing joyous thinking into garden design. That might even be a motto for 2013! In all areas of life! Enjoyed the post, x i

    • Reply tina January 21, 2013 at 8:06 pm

      Thanks Ingrid. Yes, making that your Motto for 2013 sounds good to me;-) x

  • Reply Igor January 18, 2013 at 12:45 am

    Thanks for taking us along to Home London! I am a bit overwhelmed with all the design shows these days:-) Hugs my dear!

    • Reply tina January 21, 2013 at 8:07 pm

      I know what you mean – me too and I didn’t go to IMM or Maison & Objet:-)

  • Reply Doris January 18, 2013 at 11:27 am

    That lady of the orient picture is just so famous and for good reason! It’s beautiful. I was also taken by the blinds. Thanks for taking us on the tour. I’ll have to try and make it next year! Thanks Doris

    • Reply tina January 21, 2013 at 8:08 pm

      I know, I’ve always been captivated by Tretchikoff..I think she would look wonderful in my bedroom.

      Yes, it’s a great show. I’m sure you would enjoy it x

  • Reply Gerard @WalnutGrey January 18, 2013 at 11:49 am

    I can’t quite grasp Hemingway’s design philosophy. It appears to be a mish mash of styles, textures and colours. ‘Garish’ is a word that springs to mind. I honestly think the man is overrated, just like many of his contemporaries (Kelly Hoppen, Laurence Llewelyn-Bowen, Marcel Wanders… oh I cringe at them all).

    I’m not a fan, but thank you for sharing in your inimitable way darlin’.


    • Reply tina January 21, 2013 at 8:11 pm

      Well, Mr Grey, I don’t think you know enough about Hemingway’s design philosophy. If you’d care to look at the website you would see the multitude of projects they undertake.

      It is very different to your aesthetics, I know, but please don’t compare them to Kelly Hoppen. That’s rather an insult to the Hemingways!!

      Thank you for your honest comment xx

  • Reply Michaela January 18, 2013 at 2:58 pm

    Great post Tina. I agree with Igor, there are a LOT of deisgn shows about, but I went to HOME last year and have to say this is one of the best shows around! I interviewed Wayne at Vintage a couple of years ago – it was my first interview and I messed it up!! He was v kind though – hehe. Loving the Tretchikoff – so glad Wayne & co have brought a range out at last (I’ve been admiring the Surface View Mural that he’s had on his wall for years!) Cheers Tina!! xx

    • Reply tina January 21, 2013 at 8:14 pm

      Isn’t it? It’s like the shows in Europe. It’s a bit like Formex in Stockholm… I think it’s fresh, sophisticated and well curated!

      Am sure Wayne didn’t judge you…
      Ah, the Orient Lady is getting closer into my bedroom…. I’m actually measuring up this weekend!
      Thanks love xx

  • Reply Alison Sye January 18, 2013 at 4:48 pm

    I love Wayne Hemingway, and he always comes across as such a decent bloke in interviews.

    • Reply tina January 21, 2013 at 8:14 pm

      I only spoke to him very briefly at the show but both him and his son were extremely nice and friendly!
      Thanks Alison.

  • Reply Catherine Bedson January 19, 2013 at 10:35 am

    Thank you for the peek at Home London Tina. We and alot of people had the picture of the balinese girl with the long black hair and red bikini bottom hanging in their homes when I was young.

    Wow what a statement the lady of the orient picture would make on your bedroom wall…fantastic! Catherine xx

    • Reply tina January 21, 2013 at 8:16 pm

      Yes, somehow I was trying to remember it from my childhood. They’ve certainly stood the test of time, right??

      I know, am talking my self into it really well…. xx

  • Reply Anya Jensen January 19, 2013 at 8:34 pm

    Oh again I’m missing out on a fab show in London. I have always loved *Tretchikoff* and would love one of these beauts on my wall. Happy Sunday sweets,

    • Reply tina January 21, 2013 at 8:18 pm

      Ha. When I get mine I will photograph it to death. Take a look at Surface View’s website.. all the info is there and they are very accommodating! xx

  • Reply Chi @ 106 January 20, 2013 at 4:54 pm

    Thanks for sharing your snippets from the exhibition. xo

    I remember Wayne Hemingway from his Big Breakfast days. I so used to look forward to his segment because he had such a unique point of view and was definitely ahead of his time – championing sustainability in design long before it was fashionable to do so.

    It’s so cool to see how his brand has evolved.

    I saw his home in a magazine/newspaper once – incredible!!! 😀

    • Reply tina January 21, 2013 at 8:22 pm

      That’s right, glad you mentioned the Big Breakfast.

      Of course, having studied at St. Martins School of Art & Design in Covent Garden in the 80’s I was a throw away from the Red or Dead shop in Neal Street… but I also always saw them as innovators and ahead of their times.

      Oh, must google to see whether can find their ‘home’ anywhere! xx

  • Reply WeHeartHome January 22, 2013 at 11:01 am

    Too cool Tina! Really, you are such a talented curator of cool things. Thank you for sharing. I LOVE the pop bottles mural 🙂 And the story of how Red or Dead came to be… awesome.

    Xx. Holly.

    • Reply tina January 22, 2013 at 7:20 pm

      Aww, thanks love!

      Yay! Red or Dead was one cool brand!! xx

  • Reply sue January 22, 2013 at 7:16 pm

    got to say, never heard of these peeps {rock, under, long time}… but i do love all things tretchikoff… timeless kitsch… once saw some printed onto door beads… fabulous! looking forward to the ‘reveal’ as i’m sure yours is mid-way through instalment as i type! 😉

    • Reply tina January 22, 2013 at 7:22 pm

      Yes, timeless kitsch is perfect, right?

      Gosh, you think I’m quicker than I am. I’ve had to buy an upgraded Dyson Handheld as I managed to get water into it, dah….
      January is never the best months for all these expenses.

      So, me thinks Spring is the time to have it done. Now have to think what to do with the Fornasetti fabric I have… oh, choices, choices!!

  • Reply leah of sang the bird January 24, 2013 at 6:28 am

    The lady of the orient is stunning. I think she would be a fabulous edition to your bedroom! xx

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