There’s a new florist in town. So what? Ah, but this is a florist with a difference. Abigail Ahern just opened a faux floral boutique at Heal’s Tottenham Court Road flagship store. Now that’s newsworthy!
Resembling a hut, you’ll find the boutique nestled in the courtyard just next to Heal’s entrance.
Inside you’re greeted with abundance of florals and accessories
As a long time fan of Ms Ahern, I have watched her rise from humble beginnings in a small shop on Cross Street, to becoming an author, an internationally acclaimed designer, running a design school as well as her emporium on Islington’s Upper Street.
Abigail is not afraid of changes. I suspect she thrives on them. There’s been many ups and downs but when the tough gets going, Abigail comes to life, re-invents the wheel and comes out on top. For those who don’t know of her brand, you’ll be forgiven for thinking this has all come easy. Far from it. If you read her blog you’ll discover that she wears her heart on her sleeve, sharing her failures as well as her successes.
One thing is for sure, Ms Ahern is a fighter and a survivor and I have nothing but admiration for her. She breaks the rules, creates her own manual for living and forges ahead, no matter what. Her taste is impeccable. Having had the good fortune of attending one of her design classes in her house I can tell you that I’ve rarely been so inspired and so jealous of someone’s space. To top it all, she’s down to earth, hard working, ballsy and a cool chick and thoroughly deserves to be where she’s now!
Opening a faux floral boutique within Heal’s on Tottenham Court Road is genius. It’s right in the heart of many homeware shops and will attract a different clientele. But what is more genius to me is that Abigail has been silently working away at her passion for faux botanicals. A couple of years ago her faux flowers were nice (I even bought some) but now they are on a different level.
In times when flowers, plants, succulents and terrariums couldn’t be more in vogue and on trend (well, it’s getting a little overdone in my opinion), Ms Ahern, always trendsetting, is seducing us with her vision of making faux florals the next big thing. As someone who loves fresh flowers and plants I am sold on mixing those up with Abigail Ahern’s latest faux botanicals. If anyone can make faux flowers and plants sexy it’s Ms. Ahern and her sister Gemma. But don’t take my word for it. Take a look for yourselves!
Cactus Vase Large | Carlifornia Bud Sage Green
Arizona Cactus Small | Harper Vase Large | Carlifornia Bud Lime Green
Moss Schnauzer | Moss Dachshund (phone for price)
Hanging baskets, detail shown (bespoke)
Hanging baskets, detail shown (bespoke)
Bouquet of flowers made to order
As you can see, true to being a florist, you can buy whole bouquets, order hanging baskets or just simply choose your own stems. There’s expert advice on hand and also look out for the flower school, taught by Gemma, florist extraordinaire.
Impeccably styled in true Abigail’s fashion, this is a great addition to Heal’s, to the interiors world and to the London shopping scene. Bravo to Abigail and her entire team.
This post will stay live until Monday 12 October.
9 Comments
Is there anybody else that could pull this off! It’s incredible that Abigail had made faux flowers so cool and stylish. She’s an inspiration. xx
Completely. I bought some faux flowers from her a couple of years ago and they were beautiful but this is on another level.
So talented, daring and truly and inspiration xx
Oh wow, are those plants faux?? I could use some of those because all plants die on me, even my orchids. I’m not a fan of faux flowers, or at least, not for my self, but I can appreciate them when styled as beautiful as in your pictures.
They are truly stunning. Yes, definitely good for those wow moments. I don’t see them as a substitute for fresh plants and flowers but rather as an addition.
Wow, they are spectacular! Plants & Flowers… Hm, could we get away with faux ones for the upcoming ujb topic? ;P
I know! Incredible. A long way from those horrible faux flowers we were used to.
Ha, still have to read this month’s theme but I do think there’s room for faux as well as fresh ones.
Glad you’re well x
Whenever I see Abigail’s work, I’m always in awe. I love her originality and how true she is to her style. Thanks for this peek into her new venture and a reminder about her blog! Big hugs Tina. M xx
I know exactly what you mean! There’s always the WOW factor and for me personally, so refreshing when most of what I see is white and minimal xx
[…] those not able to come to Islington, there’s another shop in the Westend. It’s their flagship faux florist at Heal’s and it’s definitely worth a visit if you’re in the area. But to see the […]