I love a good marketing campaign. Pet charity Blue Cross recently opened the world’s first Estate Agent For Cats, a unique pop-up offering houses that are exclusively designed for feline tenants. How brilliant is that?
Of course, as a Home Finder, I was intrigued and popped along to the Shoreditch venue. All houses were available to purchase via a silent auction where each house was given to the highest bidder. Cat lovers unable to attend were able to register their interest in a house online at the Blue Cross website.
So, it seems that cats are lovers of cardboard boxes. They even offered for me to speak to a behaviourist or vet from Blue Cross who would explain in more detail why cats find so much comfort in cardboard boxes. I didn’t go that far!
All abodes, from Georgian manors to quaint cottages were constructed of cardboard.
The more serious message behind the Estate Agent for Cats is the importance for pets to have mental stimulation and a private place to have some quiet time where they won’t be disturbed. The charity also wants to promote the hundreds of homeless and unwanted cats currently in its care all needing a real home to call their own.
The cardboard box ‘architects’ included journalists and bloggers, designers, retailers, 3D design university students and even school children. The box homes, including a tropical tepee, thatched cottage and palatial Taj Mahal sold with proceeds going to help the thousands of homeless, unwanted, sick and injured pet Blue Cross cares for each year. Each cat featured in the imagery used at the Estate Agent For Cats is a Blue Cross rescue pet looking to find its forever home.
I really hope these delightful cats find good homes.